By now, unless you've been living under a rock, you've probably heard about the power that blogs have as a tool for generating traffic and helping you make more money in your online business.
But "blogs" themselves aren't "strategies". They are but "tools". And just like a hammer wouldn't be an effective tool if you swung it at your finger instead of the nail, a blog isn't an effective tool unless you use it as part of a solid marketing strategy.
A guy I usually listen to when it comes to using blogs for making money online is Andrew Hansen. Andrew's claim to fame is his strategy for combining blogs with affiliate marketing, and various free traffic generation methods, to create passive income revenue streams that can remain profitable for a long time.
Part of this strategy is to use blogs NOT as an every day blogger who's focused on pulitzer prize winning content, generating of mouth and creating link bait... but instead to use blogs as a simple content management system that can assist in getting fast search rankings for highly profitable keywords in order to generate high conversion rates on affiliate offers.
As Andrew says, blogs are perfect for this purpose because they are easy for anyone to set up, don't require any coding knowledge, but come with features that most regular websites don't have that can be leveraged for extreme advantages in the search engines, like RSS Feeds, pinging and others.
Interestingly he also points out how blogs while traditionally aren't known for their ability to create high clickthrough or conversion rates on "offers" (including presells or direct sales offers) can in fact be tweaked to leverage some of the MOST powerful conversion boosters and can thus become high conversion selling machines.
Andrew's just released a new "Institute" to teach people more about these strategies for profiting through "niche blogging" and he's put out some really interesting FREE videos that you can check out to learn some quality actionable steps to making money from your blogs, or STARTING to make some blogs that will generate passive income for you too.
If you want to watch those videos you can click here!
After you check them out, be sure to come back and let me know what you think.
Friday, November 13, 2009
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